Gassée Consulting |

Even the best products don’t just sell themselves, despite what some might believe. It’s critical to not only find a path to revenue but also achieve repeatability in sales if you want to grow your startup. That’s why we’re here. We’ll coach you up to build a sales machine.

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About Me

Growing up in Palo Alto, I felt like I bathed in Silicon Valley folklore. After scratching and clawing my way onto the founding team of my first startup at age 24, I knew I had arrived. The pace was brisk, the flow of ideas abundant, and the learning curve steep.

I’ve been a founder twice, and have lived in the early-stage startup ecosystem throughout most of my career.

After running sales at Whitetruffle, I wanted to leverage my expertise to help several startups all at once. It’s now a privilege to wake up every day and play my own small part in helping founders and startup operators put their dents in the universe.

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Services

I consider myself a full-stack sales coach. Meaning I can help you with anything from designing a sales process from scratch to building out your sales team.

At the end of the day, I sell calendar months. Founders and startup operators are some of the brightest, most creative, most resourceful people on the planet. I believe in their ability to problem solve. But if I can help them solve an issue – they’d normally solve in 6 months – in just 1 month, that’s a ton of value for startups.

My coaching approach is fully tailored to the individual startup. No cookie-cutter programs. Each early-stage company has its unique DNA and set of challenges. That’s why I take the time to learn about your business and set priorities for our work together in an evaluation period before we even dive into coaching.

After that, we focus on the things that move the needle the most for your business. l work with founders, sales leaders, or individual reps as needed.

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Team

Jessica

Chief of Staff

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Jessica has both operational and administrative responsibilities that include client onboarding, client service, project management, strategic support, scheduling, communication, invoicing, and payroll. When she’s not working, she stays busy trying to keep up with her 5 & 7 year old kiddos.

Rob

Operations

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Rob is an outbound email and copywriting expert. When he’s not devising new schemes to evade SPAM filters, he enjoys playing music and watching the New York Jets.

Kelly

Executive Assistant

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Kelly provides operational and administrative support for the team, assisting with coordination, scheduling, and behind-the-scenes workflow management that helps keep client engagements running smoothly.

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Blog

Sales Process Design & Engineering, Ep. 4

Have you ever looked at reviews for restaurants you’ve already been to? Am I the only weirdo who does that? I know I’m an oddball. But humor me and go do it. You’ll find a few surprises, I’m willing to bet. I’ve always been dumbfounded by some of the reviews I land...

Sales Process Design & Engineering, Ep. 3

“I can’t believe I haven’t heard back from them. They loved our product when we demo’d it to them. They couldn’t wait to get their hands on it, they told me. Why am I having to follow up for the fourth time? This is driving me crazy!” I hear the above a lot. The demo...

Sales Process Design & Engineering, Ep. 2

“Well we don’t have much of a process right now. But you have to realize that we’re just getting started. I’ll qualify our prospect on the first call. And then book a full product demo. And if they’re excited about what we just showed them, I’ll send over a POC...