Even the best products don’t just sell themselves, despite what some might believe. It’s critical to not only find a path to revenue but also achieve repeatability in sales if you want to grow your startup. That’s why we’re here. We’ll coach you up to build a sales machine.

About Me

Growing up in Palo Alto, I felt like I bathed in Silicon Valley folklore. After scratching and clawing my way onto the founding team of my first startup at age 24, I knew I had arrived. The pace was brisk, the flow of ideas abundant, and the learning curve steep.

I’ve been a founder twice, and have lived in the early-stage startup ecosystem throughout most of my career.

After running sales at Whitetruffle, I wanted to leverage my expertise to help several startups all at once. It’s now a privilege to wake up every day and play my own small part in helping founders and startup operators put their dents in the universe.


I consider myself a full-stack sales coach. Meaning I can help you with anything from designing a sales process from scratch to building out your sales team. 

At the end of the day, I sell calendar months. Founders and startup operators are some of the brightest, most creative, most resourceful people on the planet. I believe in their ability to problem solve. But if I can help them solve an issue –  they’d normally solve in 6 months – in just 1 month, that’s a ton of value for startups.

My coaching approach is fully tailored to the individual startup. No cookie-cutter programs. Each early-stage company has its unique DNA and set of challenges. That’s why I take the time to learn about your business and set priorities for our work together in an evaluation period before we even dive into coaching. 

After that, we focus on the things that move the needle the most for your business. l work with founders, sales leaders, or individual reps as needed.



Jessica has both operational and administrative responsibilities that include client onboarding, client service, project management, strategic support, scheduling, communication, invoicing, and payroll.  When she’s not working, she stays busy trying to keep up with her 5 & 7 year old kiddos.


Rob is an outbound email and copywriting expert. When he’s not devising new schemes to evade SPAM filters, he enjoys playing music and watching the New York Jets.


Kelly thrives working in a fast-paced environment, enabling Paul and Jessica to focus on their core responsibilities.  She handles the intricate details that make the organization run smoothly. When she isn’t busy assisting them, she enjoys spending time with her kids and grandbabies!


“Paul helped incorporate outbound sales best practices into our processes when we first started selling. His guidance got us from 0 to 1 fast.”

Hiten Shah


“Paul’s impact on Instabug, as a sales consultant has been exceptional. His deep industry knowledge, strategic insights, and strong dedication have been very helpful. He helped improve our sales members’ productivity and helped improve our sales process, which made us create more pipeline and close more deals. Paul also has a unique ability to cultivate relationships with different teams in different timezones. His collaborative and transparent approach makes him a joy to work with, inspiring both our team and our results. I recommend him to any founder looking to kick off or optimize their sales efforts.”

Omar Gabr


“We had a huge problem when we first met with Paul. We were great at getting attention with the content we were putting out. Folks wanted to try our platform, but we couldn’t get them to jump on a call with us. This made it impossible for us to sell to them. Among the many things Paul helped us with, the biggest unlock was helping us get folks from interested in our platform to willing to get on a call with us. It enabled us to start growing mightily and we were set on a trajectory to get to $1M in ARR and beyond.”

Olivier Zimmer


“Paul was an ideal sales coach for us. I was looking to get an early version of my product in customers’ hands for early adoption and revenue. We would meet weekly and Paul had a large impact on our sales process. I’d recommend him for any early stage company that is looking for sales experience. You might have the manpower in-house, but getting him to guide you along will save you a ton of time and money.”

Ryan Glasgow


“Before we met with Paul, we didn’t know much about sales/GTM. With his expertise and gentle guidance, he instantly had us raise our sales game. That ended up removing the sales execution part of the product-market fit equation, and our sales took off. During our time working with him, we 50X’d our ARR in just 16 months. Paul has been instrumental in our growth and we can’t recommend him enough.”

Max Mednik


“With Paul’s advice and guidance, sales increased by more than 35% quarter over quarter. He helped us refine our sales process so that deals now run smoother and move faster from start to finish. Our director of sales Christopher blossomed under Paul’s coaching, which led to us hiring and training a new group of SDRs.”

Amir Erez



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Contact Us

Paul Gassée

sales coach

Drop me a line and let’s talk.


E : paul@gassee.com

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