Even the best products don’t just sell themselves, despite what some might believe. It’s critical to not only find a path to revenue but also achieve repeatability in sales if you want to grow your startup. That’s why we’re here. We’ll coach you up to build a sales machine.

About Me

Growing up in Palo Alto, I felt like I bathed in Silicon Valley folklore. After scratching and clawing my way onto the founding team of my first startup at age 24, I knew I had arrived. The pace was brisk, the flow of ideas abundant, and the learning curve steep.

I’ve been a founder twice, and have lived in the early-stage startup ecosystem throughout most of my career.

After running sales at Whitetruffle, I wanted to leverage my expertise to help several startups all at once. It’s now a privilege to wake up every day and play my own small part in helping founders and startup operators put their dents in the universe.


I consider myself a full-stack sales coach. Meaning I can help you with anything from designing a sales process from scratch to building out your sales team. 

At the end of the day, I sell calendar months. Founders and startup operators are some of the brightest, most creative, most resourceful people on the planet. I believe in their ability to problem solve. But if I can help them solve an issue –  they’d normally solve in 6 months – in just 1 month, that’s a ton of value for startups.

My coaching approach is fully tailored to the individual startup. No cookie-cutter programs. Each early-stage company has its unique DNA and set of challenges. That’s why I take the time to learn about your business and set priorities for our work together in an evaluation period before we even dive into coaching. 

After that, we focus on the things that move the needle the most for your business. l work with founders, sales leaders, or individual reps as needed.



Jessica has both operational and administrative responsibilities that include client onboarding, client service, project management, strategic support, scheduling, communication, invoicing, and payroll.  When she’s not working, she stays busy trying to keep up with her 5 & 7 year old kiddos.


Rob is an outbound email and copywriting expert. When he’s not devising new schemes to evade SPAM filters, he enjoys playing music and watching the New York Jets.


Kelly thrives working in a fast-paced environment, enabling Paul and Jessica to focus on their core responsibilities.  She handles the intricate details that make the organization run smoothly. When she isn’t busy assisting them, she enjoys spending time with her kids and grandbabies!



1% is All You Need

1% is All You Need

  "That's it? That's all you need?" That's the reaction I get from founders when I tell them what success looks like in automated email outbound.  I'll drive it home.  "Yes. A 1% interested reply rate is considered successful for 4-step automated email campaigns....

read more
Self Mastery in Sales

Self Mastery in Sales

  I'm lucky to have bright friends. My buddy Charlie (that's "Charles" to you) is one of them. I'd even go as far as to qualify Charlie as shrewd. But don't take my word for it. He led recruiting at Gusto – taking them from 50 to 650 employees. Then, Elon hired...

read more
The Elegant Trick I Learned from a Prospect

The Elegant Trick I Learned from a Prospect

  "Here's a trick I came up with to book calls with my prospects. They're usually really hard to get a hold of because they're typically moving around…out in the field."  I was all ears. A few years ago, I took a call with a potential client that sold to...

read more

Contact Us

Paul Gassée

sales coach

Drop me a line and let’s talk.


E : paul@gassee.com

Subscribe To Our Newsletter